Many small businesses post without considering whether that content supports broader business goals.
One month the focus is engagement. The next it's following a trend, then someone suggests posting more often because competitors are.
Over time, social media becomes another marketing task rather than something that helps the business grow.
Our role is to make sure every piece of content has a purpose and contributes towards the commercial priorities of the business.
Content should support the strategy.
Before we start creating anything, we want to understand what the business is trying to achieve.
That could mean strengthening trust before a purchase, supporting a product launch, driving enquiries for a particular service or improving customer retention.
Once that direction is clear, we build content around it.
02 / MONTHLY SCOPE
A social presence with direction, craft and momentum.
01
Direction
Content strategy · Monthly content planning · Quarterly planning sessions
02
Production
Reels · Photography and video production · Carousel design · Story content
03
Optimisation
Community management · Performance reporting
Investment
Social media management for small businesses at Coulter Hinks typically ranges from £850 to £2,500 per month, depending on production requirements, posting frequency and the level of support you need.