Many businesses post without asking if the content is supporting the wider objectives of the business.
One month the focus is engagement. The next it's following a trend, then someone suggests posting more often because competitors are.
Over time, social media becomes another marketing task rather than something that helps the business grow.
Our role is to make sure every piece of content has a purpose and contributes towards the commercial priorities of the business.
Content should support the strategy.
Before we start creating anything, we want to understand what the business is trying to achieve.
That could mean strengthening trust before a purchase, supporting a product launch, driving enquiries for a particular service or improving customer retention.
Once that direction is clear, we build content around it.
What's included?
Every strategy is tailored but typically includes:
✓ Content strategy
✓ Monthly content planning
✓ Reels
✓ Photography & video production
✓ Carousel design
✓ Story content
✓ Community management
✓ Quarterly planning sessions
✓ Performance reporting
Investment
Packages are tailored depending on the level of support required and the amount of original content being produced.
Support can include strategy, planning, filming, photography, editing, community management and reporting.
Monthly partnerships typically range from £850–£2,500, depending on production requirements, posting frequency and the level of ongoing support required.