COULTER HINKS
COULTER HINKS
COULTER HINKS
00 / INDEPENDENT HOSPITALITY
A Marketing Agency for Independent Restaurants & Hospitality Venues
A Marketing Agency for Independent Restaurants & Hospitality Venues
A Marketing Agency for Independent Restaurants & Hospitality Venues
Coulter Hinks works with independent restaurants, pubs, cafés and hospitality venues who want more bookings, and more of those first visits turning into regulars. We build visibility, an easy booking journey and genuine retention in that order — because marketing amplifies a good venue,.
Coulter Hinks works with independent restaurants, pubs, cafés and hospitality venues who want more bookings, and more of those first visits turning into regulars. We build visibility, an easy booking journey and genuine retention in that order — because marketing amplifies a good venue,.
01 / POSITIONING
Stop selling ‘good food’.
Stop selling ‘good food’.
Stop selling ‘good food’.
Every restaurant believes it has good food, which means saying so tells a customer almost nothing.
The more useful question is why people actually come to you. People don’t really buy dishes — they buy occasions: the Sunday roast, the celebration dinner, the drink after work.
Within a few seconds, a stranger who’s never heard of you should be able to answer three things: what kind of venue this is, who it’s for, and why they’d choose it over the alternative.
Without clear answers to those three, you end up competing on the one lever nobody wants to pull — price. We help you work out which occasions you genuinely own, and build your positioning and content around those.
Every restaurant believes it has good food, which means saying so tells a customer almost nothing.
The more useful question is why people actually come to you. People don’t really buy dishes — they buy occasions: the Sunday roast, the celebration dinner, the drink after work.
Within a few seconds, a stranger who’s never heard of you should be able to answer three things: what kind of venue this is, who it’s for, and why they’d choose it over the alternative.
Without clear answers to those three, you end up competing on the one lever nobody wants to pull — price. We help you work out which occasions you genuinely own, and build your positioning and content around those.
IMAGE PLACEHOLDER
Show the room, the energy, the occasion.
IMAGE PLACEHOLDER
Show the room, the energy, the occasion.
02 / BOOKING FOUNDATIONS
What we actually do
What we actually do
The foundations that turn local interest into fully booked tables and returning guests.
The foundations that turn local interest into fully booked tables and returning guests.
01 — Google Business Profile
Accurate hours, a working booking link, a current menu, the right categories and photography that earns attention.
02 — Reviews that work
Ask at the right moment, make leaving a review easy, then reply well — especially when it is difficult.
03 — Content with a job
Make the room, the food, the people and the reason to visit feel clear — not just frequent.
04 — Loyalty that fits the venue
Create reasons to return that fit the venue: recognition, a good rhythm and occasions worth coming back for.
IMAGE PLACEHOLDER
Make the booking choice feel obvious.
IMAGE PLACEHOLDER
Make the booking choice feel obvious.
03 / THE RIGHT FIT
For venues ready to be chosen more often.
For venues ready to be chosen more often.
For venues ready to be chosen more often.
Independent restaurants, pubs, cafés and hospitality venues whose Google Business Profile isn’t converting the way it should, who are relying on discounting to fill tables, or who know the food and service are strong but the booking journey and guest follow-up aren’t turning first-timers into regulars.
Independent restaurants, pubs, cafés and hospitality venues whose Google Business Profile isn’t converting the way it should, who are relying on discounting to fill tables, or who know the food and service are strong but the booking journey and guest follow-up aren’t turning first-timers into regulars.
04 / A CLEARER NEXT MOVE