COULTER HINKS
COULTER HINKS
COULTER HINKS
00 / INDEPENDENT STAYS
A Marketing Agency for Independent Hotels & Boutique Stays
A Marketing Agency for Independent Hotels & Boutique Stays
A Marketing Agency for Independent Hotels & Boutique Stays
Coulter Hinks works with independent hotels, B&Bs, guest houses, lodges and boutique stays who want fewer bookings leaking to OTA commission and more guests finding — and choosing — them directly. We build the visibility, the booking journey and the guest relationship in that order, because in hospitality, marketing only ever amplifies what’s already true of the stay.
Coulter Hinks works with independent hotels, B&Bs, guest houses, lodges and boutique stays who want fewer bookings leaking to OTA commission and more guests finding — and choosing — them directly. We build the visibility, the booking journey and the guest relationship in that order, because in hospitality, marketing only ever amplifies what’s already true of the stay.
Coulter Hinks works with independent hotels, B&Bs, guest houses, lodges and boutique stays who want fewer bookings leaking to OTA commission and more guests finding — and choosing — them directly. We build the visibility, the booking journey and the guest relationship in that order, because in hospitality, marketing only ever amplifies what’s already true of the stay.
01 / THE COMMERCIAL REALITY
Why hotel marketing needs a different playbook.
Why hotel marketing needs a different playbook.
Why hotel marketing needs a different playbook.
Hotels don’t run on the same commercial rhythm as most small businesses. Rooms are fixed in number and perishable — an empty room tonight can’t be sold tomorrow — and demand moves with the season, the calendar and the local area. That’s why hotel marketing has to understand pricing, forecasting and distribution, not just content. It’s also why we don’t start with social media. We start with whether the experience holds up, whether the right people can find you at the point they’re deciding where to stay, and whether your booking journey gives them a genuine reason to book direct rather than defaulting to an OTA.
Hotels don’t run on the same commercial rhythm as most small businesses. Rooms are fixed in number and perishable — an empty room tonight can’t be sold tomorrow — and demand moves with the season, the calendar and the local area. That’s why hotel marketing has to understand pricing, forecasting and distribution, not just content. It’s also why we don’t start with social media. We start with whether the experience holds up, whether the right people can find you at the point they’re deciding where to stay, and whether your booking journey gives them a genuine reason to book direct rather than defaulting to an OTA.
IMAGE PLACEHOLDER
Show the stay they want to choose.
IMAGE PLACEHOLDER
Show the stay they want to choose.
02 / DIRECT BOOKING FOUNDATIONS
What we actually do
What we actually do
The foundations that make direct bookings feel like the natural choice.
The foundations that make direct bookings feel like the natural choice.
01 — A stay worth choosing
Define why this stay wins: the place, the pace and the occasion guests will remember.
02 — Visibility where it counts
Show up clearly in search, maps and local discovery — before a guest defaults to an OTA.
03 — A simpler direct path
Make availability, pricing and booking feel straightforward from the first click to confirmation.
04 — Guest communication with purpose
Use pre-stay and post-stay moments to build confidence, earn reviews and make a return feel natural.
IMAGE PLACEHOLDER
Make the direct stay feel worth choosing.
IMAGE PLACEHOLDER
Make the direct stay feel worth choosing.
03 / THE RIGHT FIT
For stays ready to turn more guests direct.
For stays ready to turn more guests direct.
For stays ready to turn more guests direct.
Independent hotels, guest houses, B&Bs, lodges and boutique stays who are relying too heavily on OTAs, whose Google Business Profile isn’t pulling its weight, or who know their guest experience is good but aren’t converting that into direct bookings and repeat stays.
Independent hotels, guest houses, B&Bs, lodges and boutique stays who are relying too heavily on OTAs, whose Google Business Profile isn’t pulling its weight, or who know their guest experience is good but aren’t converting that into direct bookings and repeat stays.
04 / A CLEARER NEXT MOVE