01 / ORIGIN
Our journey
There’s often a disconnect between how marketing is run and how small businesses are managed.
In larger agencies and established brands, marketing decisions are made with commercial accountability built in — budgets are justified, performance is understood in context, and activity is expected to translate into something meaningful for the business.
In small, growing businesses, that link is often missing.
Marketing is being done — sometimes well — but it isn’t always being translated into a language that finance teams or decision-makers can properly assess. Which makes it harder to justify spend, harder to plan ahead, and harder to understand what’s actually working.
Coulter Hinks was built to close that gap.
Drawing on experience across both global agencies and independent brands, we connect the work being done in marketing with the commercial reality of your small business — making it easier to understand, easier to manage, and easier to make decisions on.
02 / PEOPLE
Our team
The people behind the work
Led by Lydia + Grace and a lean team of designers, developers and channel specialists to deliver strategy that drives results.
Lydia leads strategy and client relationships across Coulter Hinks. With 13 years' experience across London agencies running campaigns for national brands, she brings a level of strategic and commercial thinking to small businesses that's usually reserved for much bigger budgets — and applies it in a way that's practical and relevant to where clients actually are.
Grace brings the financial and commercial rigour that sits at the heart of how Coulter Hinks works. Having managed finance for businesses with more than £50 million in annual turnover, she now applies that same discipline — contribution margin analysis, forecasting and scenario planning — to help small businesses make decisions with the same confidence. She's the reason our commercial awareness goes beyond marketing metrics.
03 / NETWORK
The Wider Team
Alongside Lydia and Grace, we have a team of specialists across every discipline we deliver: developers, designers, SEO specialists, and social media managers.
Everyone works within the same system-led framework — so whatever we’re delivering, it’s built to connect.