We start with the business, not the service.
The reality is, as a small business owner you're not short on ideas — but you're probably stuck between understanding which idea deserves greater priority over the others. You have a finite budget and limited resource, but you're not sure where the greatest growth comes from.
Commercial strategy for a small business means understanding where your growth is actually coming from — your margins, your customers and your positioning — before spending another pound on marketing.
Before we recommend marketing, we want to understand the business.
Marketing only becomes effective once it's supporting the right commercial priorities.
This is where we start asking how you generate revenue, which products have the strongest margins, where customers are being lost or whether you're being substituted for your competitor.
Alongside the commercial picture, we build an understanding of the market itself.
Only once those questions have been answered do we decide what marketing should actually do.
THE PROGRAMME / 02
The work, organised around the decisions that matter.
01
The commercial picture
Commercial performance review · Margin and profitability analysis · Growth priorities
02
The market and customer
Positioning and messaging · Competitor review · Customer journey · Audience understanding · Customer value
03
The forward plan
Channel recommendations · 6–12 month strategic roadmap · Implementation plan